High Point grad follows her dream in North Carolina

Mooresville, N.C. — “I just crushed that workout.” With those five words, the idea for Crossfit Juicebox was born.

“The play on words was there,” said Branchville native and Crossfit Juicebox owner Eryn Goldberg.

After moving to Mooresville, North Carolina to open the Crossfit-affiliated Box — the term for a gym in Crossfit lingo — the 2003 High Point Regional High School graduate struggled to find a unique name that would portray the spirit of what she was trying to create.

The metaphor works on many levels. From the juicebox/Crossfit Box connection to the feeling of crushing the box after finishing the juice inside, the name Crossfit Juicebox captured the playful feeling Goldberg hoped to create.

“It helps take the edge off what can be really intimidating for people,” she said.

From dream to reality
Goldberg’s love of Crossfit started after moving back home to Sussex County after spending several years in Hawaii and California. She was involved with an affiliate Box in Belmar for two years before she decided it was time to open her own gym.

“Being a participant encouraged me to want to be an owner,” Goldberg said.

Her journey began with certifications, first becoming a Crossfit-certified level-one trainer and then adding Olympic lifting and kettle bell certifications in order to train clients.

“People are led by your guidance and seeing results,” she said. “The experience is beyond rewarding.”

After training at the local affiliate for a year, Goldberg was ready to make the move to the ownership side of the business — the only question was where she would go.

The Mooresville location seems “kind of random,” Goldberg admits, but there was sound reasoning behind it.

“I searched for a location that I wanted to live but could also sustain a business,” she said. The surge in popularity of Crossfit has caused an over saturation of affiliates in some markets, but Goldberg says Mooresville was the perfect place for her Aug. 1 grand opening.

For the future
As a Crossfit-affiliated trainer and owner, Goldberg was allowed to compete in this year’s national competition, placing 550th out of 6,600 in her region. While she has the option to train harder for regionals and make a name for herself on the national level, Goldberg stresses that is not and never will be her primary focus.

“I want to maintain my athletic capacity and I always strive to improve my training,” she said, “but training for national competition will only take away from what I’m trying to build here.”

In that building process, Goldberg says support from home has been invaluable.

“Everyone’s been very supportive and it makes me feel awesome, as scared and terrified as I get setting up in this new world,” she said.

“The support of my friends and family back home helps me realize I can make this thing fly.”

For more information on Crossfit Juicebox, visit www.crossfitjuicebox.com or search Crossfit Juicebox on Facebook.